Pikwik Pack Gets U.K. Licensing Agent

Guru Studio has tapped bRAND-WARD as its licensing agent for the preschool series Pikwik Pack in the U.K. and Ireland.

bRAND-WARD will now represent Pikwik Pack across consumer products and L&M, including toys and games, apparel, housewares, accessories, publishing, party decorations and live events. The company already represents Guru Studio’s preschool property True and the Rainbow Kingdom.

“After a successful premiere on Disney Junior in the U.S. and Treehouse in Canada, we’re excited to partner with bRAND-WARD to lead Pikwik Pack’s expansion into the U.K. and Ireland,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “The team at BRAND-WARD are industry veterans that have brought expertise and strategic planning to the forefront of all our deals. We will be announcing our broadcast partners for the U.K. and Ireland shortly.”

Trudi Hayward, co-founder of bRAND-WARD Services, said, “We are delighted to be extending our relationship out with Guru Studio and to be working with them on their delightful new property Pikwik Pack. Deliveries and waiting for those special packages has become a very big part of our lives during this last year with lockdown, so Pikwik Pack could not be more topical right now.”