Phonics School & Little Poets Land in Africa

LONDON: EnablinGenius has inked a licensing deal with Ubongo to broadcast the educational animated series Phonics School and Little Poets in Africa.

Ubongo will air both shows on TBC1 in Tanzania. In Phonics School, the letters of the alphabet learn how to use their powers to transform into anything that begins with their sounds and change back by tracing their shapes. Little Poets, which promotes early literacy concepts, follows the adventures of three friends who share a love of words.

Nisha Ligon, Ubongo’s CEO, commented: “There is a tremendous opportunity for impact in education in Africa through edutainment. Many of the 440 million under-15s on the continent are missing out on [the] chance for a quality education. Delivering edutainment via TV or other technologies already in homes is exciting and helps to address the attainment gap.”

Hana Rolles, co-founder of EnablinGenius, noted: “Ubongo, through its weekly programming blocks on multiple TV channels and with its sizable weekly audiences (and growing), has built a successful franchise and has shown a clear appetite for edutainment programming. Partnering with such a strong local player provides an instant audience and an opportunity to add an African flavor to Phonics School and Little Poets.”

Ligon added: “We are very excited about adding quality programming like Little Poets and Phonics School to our lineup. Parents and teachers are looking for high-quality titles that enhance home and after-class learning for children.”