Peppa Pig, PJ Masks Land with TV Tokyo in Japan

Entertainment One (eOne) has licensed Peppa Pig and PJ Masks to TV Tokyo in Japan.

PJ Masks, which follows a dynamic trio on heroic adventures, has been picked up for the first time by a Japanese terrestrial broadcaster. TV Tokyo will air 26 episodes of season one.

TV Tokyo first launched a short version of Peppa Pig on the Kinder TV timeslot in 2017 and is now looking to build on the fanbase by expanding the offering of the full version to their preschool audiences on a new weekend time slot.

Audiences can watch double episodes of Peppa Pig and an episode of PJ Masks every Saturday morning on the “eeny meeny miney mo” slot from 7 a.m. starting July 3.

“We’re thrilled to reach new audiences in Japan with our beloved children’s animated series,” said Olivier Dumont, president of Family Brands at eOne. “TV Tokyo offers best-in-class children’s entertainment and we’re proud to add them to the global Peppa Pig and PJ Masks families.”

Sayako Muramatsu and Ryota Kawamura of TV Tokyo added: “Peppa Pig is already a global phenomenon and we are glad to have the show on our channel. We’re also very happy and excited to be able to bring PJ Masks for the first time to our free-TV audiences in Japan.”

“Peppa Pig and PJ Masks are two of the most iconic pre-school brands in the world and we are so thrilled to be able to have this opportunity to collaborate with eOne and TV Tokyo on bringing these characters to life to a new generation of preschoolers in Japan,” added project leads Kiyofumi Kajiwara and Ayane Kawasaki of Dentsu.