Ooolala Further Commits to Sustainability


Dandelooo’s partner studio Ooolala has doubled down on its sustainability efforts following the reveal that its 2022 carbon footprint was a low 51 tons.

Ooolala has committed to lowering its footprint by 30 percent more through a variety of actions, including a mobility plan to help employees use sustainable modes of transportation. The studio is able to monitor and adapt its carbon consumption based on real-time measurements from its internally developed technology ecooo.

The technology was developed with the support of France 2030 and the CNC’s technical industry funding. “We wanted to be able to understand how our choices and actions are actually impacting and to be able to make choices based on that knowledge,” said Jean Baptiste Wery, CEO. “ecooo opens up an immense field of exploration that we are just starting to explore.”

In addition to its mobility plan, Ooolala is exploring additional IT automations such as workstation and server auto activation, a partnership with an organic waste collection organization and a partnership with a computer and office equipment second-life eco workshop.

Baptiste Wery credits Ooolala’s current carbon footprint with its 2D specialization. “2D animation is a real asset to help the industry reduce its impact,” he said. “It uses very little energy compared to 3D and VFX, which are very demanding in terms of rendering power and cooling systems.”

“It has always been of high importance for my partner Emmanuèle Pétry and I as animation producers to bring to the market productions that are respectful of the environment,” Baptiste Wery added. “When building our studio, we thought it was a unique opportunity to do so. [2022’s] figures are a major achievement, as they confirm how virtuous the studio already is. To give a comparison, all our facilities and equipment represent less than the emissions of a U.S. citizen in a year.”

“Ooolala and Dandelooo plan to continue their efforts in the coming years as there are still many areas to explore,” he continued. “With 51 tons of CO2 in 2022, we believe we can still improve our footprint by 30 percent by additional actions and including employees in the process to find solutions together. The association La Cartouch’verte, of which we are a member, is also taking a very virtuous approach by sharing actions with all the studios at the Cartoucherie, and we are also working with Valence Romans Agglo, which owns the building, to improve its performance. An energy audit is already underway.”

Engineering and consulting firm Workflowers conducted Ooolala’s 2022 carbon footprint measure.

“The positive results show the seriousness of Ooolala’s approach in implementing good environmental practices for the animation sector,” said Cédric Lejeune, CEO of Workflowers. “The care taken, in particular, with the management of hot/cold air flows in the machine room and the choice of workstation configurations has made it possible to considerably reduce the emissions associated with the infrastructure. The real-time measurement strategy makes it possible to detect malfunctions and directly evaluate corrective measure.”