Odd Squad Lands in China


Odd Squad, a math comedy series co-produced by Sinking Ship Entertainment and Fred Rogers Productions for PBS Kids and TVOKids, has been licensed to Tencent in China.

Marking the first time the live-action/CGI series has been sold to China, the deal follows sales Bomanbridge Media has inked for Odd Squad across the rest of Asia. The company previously sold the series to Public Television Service Foundation in Taiwan, Thai Public Broadcasting, PCCW and Television Broadcasting Limited in Hong Kong, VTV7 and SCTV in Vietnam, and Mediacorp in Singapore.

Sinking Ship Entertainment has also sold Odd Squad to Netflix, TVOKids, Yoopa, CBBC, Gloob, KiKA, NRK, SVT and ABC Australia.

Sonia Fleck, CEO of Bomanbridge Media, said: “We are thrilled to announce this deal and feel it is a true testament to the incredible strength of Odd Squad as a franchise. Culminating our Asian sales with Tencent in China does reflect the momentum the series continues to have, fresh off the back of the launch of season three, Odd Squad Mobile. Live-action kids’ series can be challenging to sell in Asia so it is gratifying to see how well Odd Squad is doing.”

Kate Sanagan, head of sales at Sinking Ship Entertainment, said: “It’s exciting to see Odd Squad land its home in China, and we are happy to be working with the team at Bomanbridge as the brand grows further across Asia. The series continues to pull in high-performance ratings across many international territories, and with 114 episodes now available there is a lot more of Odd Squad to enjoy.”