Nurture Rights Launches The World of Dinosaur Roar!

Nurture Rights is rolling out The World of Dinosaur Roar!, a new preschool property inspired by the classic 1990s picture book Dinosaur Roar! by Paul Stickland and Henrietta Stickland.

Created by Peter Curtis, The World of Dinosaur Roar! is produced in association with the Natural History Museum in London. The property is launching with a collectible series of books published by Macmillan’s Children’s Books, the official publishing partner for the property. The World of Dinosaur Roar! is intended to teach preschoolers about the extinct creatures, with each book in the series introducing a different title character.

The World of Dinosaur Roar! book series by award-winning author Jeanne Willis will launch with two stories, Dinosaur Roar! The Tyrannosaurus Rex and Dinosaur Boo! The Deinonychus. Two more titles from the 26-book series will become available in July. The book launch will be followed by a licensing campaign across a range of categories that will be managed by Nurture Rights.