Nickelodeon to Manage International Licensing for Ryan’s World

Viacom Nickelodeon Consumer Products (VNCP) has inked an agreement with pocket.watch to manage licensing for Ryan’s World and Ryan’s Mystery Playdate in select international markets across all product categories.

The Ryan’s World companion consumer products line features YouTube star Ryan from Ryan ToysReview and its universe of characters. Ryan’s Mystery Playdate is Nickelodeon’s new live-action series created and produced by pocket.watch and starring Ryan and his parents. VNCP will represent licensing for both properties across key markets in Europe, the Middle East, Canada and South America.

Further, pocket.watch’s existing portfolio of licensees in markets covered by the deal will be managed by VNCP, effective immediately. Pocket.watch will continue to directly manage all domestic consumer products licensing for Ryan’s World and Ryan’s Mystery Playdate.

Pam Kaufman, president of VNCP, said: “Ryan is a bonafide star for the YouTube generation, and we are thrilled to expand our partnership with him and with pocket.watch. We are incredibly excited to further develop and grow Ryan into a truly global retail brand through our expertise in creative, product development and retail marketing.

Chris M. Williams, founder and CEO of pocket.watch, added: “Viacom has been a great partner for us, and it is incredible to see what we’ve accomplished together in such a short time. Pam and her team are some of the best in the business, and we’re thrilled to have them representing Ryan’s World and Ryan’s Mystery Playdate consumer products internationally.”