Nickelodeon Slates NFL-Themed Programming


NEW YORK: Nickelodeon is partnering with the National Football League (NFL) for a multiplatform programming event featuring exclusive, specially produced coverage in the run-up to this year’s Super Bowl 50 on February 7.

The event, titled Nickelodeon at Super Bowl Week, will kick off on February 1, airing across Nickelodeon, Nicktoons’ NickSports programming block and on the channels’ websites, social media pages and the Nick app. NFL-themed content will include the NFL FLAG Championships special with appearances by Game Shakers‘ Kel Mitchell and Isabela Moner (100 Things to Do Before High School); a new music video from Flo Rida featuring iconic Nick characters with a Super Bowl remix of the song “My House”; and daily reports from the NFL Experience by Brec Bassinger and Coy Stewart, who star in Nickelodeon’s Bella and the Bulldogs.

“The content we are making for Nickelodeon at Super Bowl Week will amplify the popularity of our ongoing relationship with the NFL,” said Keith Dawkins, the executive VP of Nicktoons and TeenNick. “We will leverage the power of the Nickelodeon and NFL brands to put kids and families at the center of this exciting multiplatform event.”