Nickelodeon Names New Marketing & Brand Strategy Head


Sabrina Caluori has been promoted to executive VP and head of marketing and brand strategy at Nickelodeon.

In her expanded role, Caluori will oversee brand and creative marketing, supporting content for Nickelodeon’s linear networks and the brand’s content developed for Paramount+. She also will continue to develop consumer campaigns designed to connect Nickelodeon and its franchises with kids and families around the world.

Caluori will add Vincent Arrico, senior VP and executive creative director at Nickelodeon, and Sara Francis, VP of marketing operations, to her existing direct reports. She will report to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer, Kids & Family for Paramount+.

Caluori’s appointment follows the departure of Jenny Wall, who stepped down this week from her position as chief marketing officer at Nickelodeon. Caluori joined Nickelodeon in August of 2021 as senior VP of brand and content strategy. Prior to Nickelodeon, Caluori spent 12 years at HBO, most recently as executive VP of marketing and digital media.

Robbins said, “Sabrina’s vast experience in brand building and marketing global franchises for linear and streaming will help move Nickelodeon forward as its audiences and platforms continue to grow. Her generous spirit and empathetic leadership are also key to guiding our stellar marketing team during this time of continued industry transformation.”

Robbins added, “Jenny played an important role during these last three years of Nick’s creative renaissance, and we are grateful to her for all the strategy and creative vision she brought to our organization.”