Nickelodeon Australia & TRAVLR Launch Travel Marketplace

Nickelodeon Australia has partnered with TRAVLR for Nickelodeon Travel, a new co-branded online family-friendly travel marketplace.

The dedicated travel site will launch with a series of “money can buy” experiences that incorporate the Nickelodeon brand and are designed to cater to the needs of families with kids of all ages. Powered by TRAVLR technology, Nickelodeon Travel provides parents with travel information and enables families to explore tailored holiday recommendations across Australia and New Zealand.

The site also includes information on unique and suitable family-friendly destinations and provides access to exclusive and best-value offers, as well as where to find specific family add-ons, such as complimentary kids club and nanny services.

As part of its launch, Nickelodeon Travel features a special package, in partnership with Village Roadshow Theme Parks (VRTP), to its Sea World Theme Park and Resort. Families will have access to resort accommodation packages and all VRTP theme parks, as well as experience Nickelodeon character meet and greets, VIP seating at Nickelodeon shows and special food and drink offerings.

Jarrod Villani, chief operating and commercial officer and executive VP of Australia and New Zealand, said: “After a difficult 18 months for travel, the Nickelodeon proposition combined with such a captive, engaged family-friendly audience, was a natural focus. Destination travel features prominently in many of our programs, and enabling our audiences to experience the Nickelodeon brand in real life is now something we can make possible for our audiences through this partnership with TRAVLR.”

Simon te Hennepe, CEO and co-founder of TRAVLR, said: “The MTV and Nickelodeon brands are two of the most loved in the world, reaching highly influential audiences who crave unique travel experiences. This is an exciting time for travel, and we look forward to offering only the best, most exclusive access to unforgettable experiences that bring these brands to life.”