Nick Launches Play-Along Videos in NOGGIN App

Nickelodeon has released a new collection of interactive, curriculum-driven preschool episodes on its NOGGIN video subscription service, initially available on iOS.

The play-along videos were created by an in-house team using a proprietary authoring tool that allows for the simultaneous creation of interactive digital and linear content. They offer enhanced educational experiences that promote science, technology, engineering, math and social-emotional skills. As of today, more than 30 videos have launched, including Blaze and the Monster Machines, Bubble Guppies, Team Umizoomi and short-form content featuring the characters Moose and Zee.

“The introduction of our play-along videos mark the evolution of preschool interactivity that Nickelodeon initiated with Blue’s Clues and Dora the Explorer,” said Matthew Evans, the executive VP of digital and new business at Nickelodeon Group. “We can now transform our linear production capabilities through an authoring tool of our own design that allows us to create complementary interactive, digital video that truly lets kids participate in and learn from the story.”