Nick Jr. Play Set for Global Rollout


Nick Jr. Play, an interactive app experience for preschoolers featuring Nick Jr. series, games and music, has launched internationally.

Nick Jr. Play offers full episodes, educational games, original videos and more. Videos and games include content from such shows as PAW Patrol, Nella the Princess Knight, Dora the Explorer and Bubble Guppies. The app is now available for download on iOS and Android in the U.K. and Denmark.

More territories will follow in the future. This rollout, which includes multi-language support, comes after the success of the Nick Jr. app in the U.S.

Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of mobile apps. In Denmark, the app will be offered through a partnership with YouSee and available via YouSee’s advantage program for mobile, TV and broadband subscribers. The Danish launch offering also includes Nickelodeon Play.

“Nick Jr. Play combines some of preschoolers’ most-beloved programming with interactive play that families can do together from the comfort of home,” said Kate Sils, the VP of multiplatform and brand engagement at Nickelodeon International. “We’re excited to expand this offering internationally, and invite many more children and parents from across the world to engage and learn with all of their Nick Jr. friends while on the go.”