Nick Jr. Heads to Hong Kong, VIMN Sets Mobile Game Deal with goGame

Viacom International Media Networks (VIMN) has inked an agreement with pay-TV operator i-Cable to bring Nick Jr. to Hong Kong, in addition to securing its first Southeast Asia game collaboration with goGame in Singapore.

The linear Nick Jr. channel will debut on i-Cable’s platform in Hong Kong for the first time in the coming months. The preschool channel features hit shows such as PAW Patrol, Blaze and the Monster Machines, Nella the Princess Knight and Shimmer and Shine.

The existing collaboration with i-Cable already includes Comedy Central Asia and MTV China on its basic package and Nickelodeon on its kids’ pack. Details about the launch date and price plans for Nick Jr. will be revealed at a later stage.

“We are delighted to broaden our collaboration with i-Cable to now add Nick Jr. channel to their channel lineup,” said Pierre Cheung, the senior VP and general manager for Greater China at Viacom International Media Networks. “Nick Jr. is about giving children and their parents ‘A Smart Place to Play.’ Our preschool shows are both smart and fun, powered by great stories, relatable characters and character-led curriculum that have been our hallmark.”

Additionally, under the agreement with goGame, the Singapore-based mobile game publisher will develop a new mobile game based on Nickelodeon characters. The Nickelodeon x goGame mobile game, which will be named at a later stage, is slated to launch in the third quarter of 2019. It will be the first game licensed to an Asian game developer that brings a family of Nickelodeon properties together.

The Nickelodeon x goGame mobile game is a multi-property game of city building that will bring back Nickelodeon favorites like Rugrats, Rocko’s Modern Life and Invader Zim, along with evergreen properties like SpongeBob SquarePants and Teenage Mutant Ninja Turtles. It will allow users to build a Nickelodeon city of their own, where they can collect Nick characters, costumes and animations.

“We have a strong suite of game apps engaging our audiences all over the world every day,” commented Paras Sharma, the senior VP and general manager for Southeast Asia at VIMN. “The collaboration with goGame is a great example of how we extend the strength of our iconic brands and characters through casual games. It also demonstrates how diversified our business is—to be where our fans are—across multiple platforms. We’re looking out for like-minded partners like goGame in Asia who share the same passion for our brands and characters, while able to help create an innovative entertainment experience for our fans and bring in new audiences.”

David Ng, the CEO and founder of goGame, added, “We are thrilled to announce this exciting new relationship with Viacom International Media Networks. Many of us grew up with Nickelodeon characters on our TV screens, so we are honored to bring them to life on mobile screens in an interactive manner. It will be a great addition to our portfolio.”