New U.S. Licensees for eOne’s PJ Masks

NEW YORK: Entertainment One (eOne) has signed up new licensees to extend the U.S. consumer-products offerings for its hit series PJ Masks.

Happy Threads has come on board as apparel partner and will develop a full range of fashions featuring the trio of pajama-wearing preschool superheroes. Happy Threads joins master toy licensee Just Play and master publishing partner Simon & Schuster Children’s Publishing in supporting the brand. The new PJ Masks products will make their U.S. retail debut beginning this fall.

Accessory Innovations is on board for backpacks, lunch totes, wallets and assorted bag, while AME handles sleepwear. Disguise will be producing Halloween costumes and holiday-themed accessories.

In addition, eOne secured new partners for toys, arts and crafts, party goods, and more, including Amscan, Crayola, Cra-Z-Art, Jakks Pacific, Phoenix International and Skyhigh International.

“PJ Masks has been a huge hit with kids and families throughout the country and we’re very excited to expand our merchandise program with such a wide range of offerings across multiple categories,” said Joan Grasso, the VP of licensing for North America at eOne Family. “Our newest partners will create a host of imaginative products that will enable PJ Masks fans to fully immerse themselves in all the fun and adventure of the action-packed series.”