New Toy Deals for Cartoon Network Brands

NEW YORK/ATLANTA: New toy agreements have been secured for the rebooted Cartoon Network properties The Powerpuff Girls and Ben 10.

Cartoon Network Enterprises has revealed new North American partners and products for this year’s global launch of the new version of The Powerpuff Girls series. Spin Master will serve as global master toy partner with a full range of merchandise hitting retail in the U.S. this fall. The company will offer a collection of plush, figures and playsets, dolls, role-play items and more. Highlights include the Deluxe Flip to Action Playset, Aura Powerpods with 2-inch doll assortment and the Vectron Flying Powerpuff Girls Assortment.

Additional toy partners slated to launch The Powerpuff Girls products in North America this year and next year include Cardinal Industries with a full range of puzzles; Disguise with role-play items; Funko with various products, including Pop! Vinyl figures and a Mystery Minis blind box series; Pressman Toy Corp. with original board games, card games and puzzles; A&A Global with an assortment of vending machine merchandise; and Toy Factory with plush toys, pillows, rubber balls, novelty hats and more.

“We’re incredibly proud of the consumer products program that’s being assembled for The Powerpuff Girls and we feel confident that this roster of partners will deliver fun and innovative toys and games to engage our die-hard fans, as well as captivate new audiences,” said Pete Yoder, the VP of Cartoon Network Enterprises for North America. “From playsets to role-play gear, the new collection of products will empower fans to experience the action-packed adventures of their favorite girl superheroes.”

Playmates Toys, the global master toy partner for Ben 10, has appointed Giochi Preziosi Group as its pan-European marketing and distribution partner for the upcoming Ben 10 product range from the toymaker. The reimagined Ben 10 series is due to debut internationally in late 2016 and in the U.S. next year. The new collection from Playmates Toys captures the action and humor of the Ben 10 story, and is meant to appeal to both existing and new fans.

Thomas Chan, the chairman of Playmates Toys, said: “Our appointment of the Giochi Preziosi Group as our European partner for the Ben 10 toy line is testament to the close, cooperative and mutually beneficial relationship that both companies have invested in during the past 25 years. Playmates Toys and the GP Group share a passion for great product as well as a long history of unparalleled success in the boys’ action business. We are confident that the partnership among Cartoon Network, Playmates Toys and the GP Group will fulfill the merchandising promise of the all new Ben 10 franchise.”

Dario Berte, the CEO of the GP Group, added: “We have always considered Playmates Toys a member of our extended business family and we are very pleased and proud to have been selected as their Ben 10 partner in Europe. Our past experience with Ben 10, our steadfast faith in Playmates’s ability to reinvent and reimagine the toy line and the chance to further strengthen our ties with Cartoon Network’s talented European team have given us great confidence in the potential of the new Ben 10.”