New Ryan’s World Brand Extension

Pocket.watch and the Kaji family-owned production studio Sunlight Entertainment have expanded the Ryan’s World brand with Ryan’s World Ninja Adventures, including new live-action and animated content and themed programs.

Ryan’s World Ninja Adventures was inspired by the Kajis’ family heritage and their trip to Japan, where they trained alongside real-life ninjas learning the principles of bravery, curiosity and honor. Ninja Adventures will have episodes and content specials debuting across the Ryan’s World YouTube channel, The Roku Channel and the Ryan and Friends Plus SVOD service.

Later this month, a new live-action special shot with real ninjas in Japan will have its world premiere in a live stream on the Ryan’s World YouTube channel.

Additionally, Walmart-exclusive toys have been released that incorporate a code for personalized messages from Ninja Ryan voiced by Ryan Kaji through Cameo, powered by AI voice and animation.

“We are thrilled to extend the Ryan’s World franchise with the exciting launch of Ryan’s World Ninja Adventures toys with Walmart, captivating new episodes and innovative digital products with Cameo,” said Amanda Klecker, senior VP of marketing and franchise at pocket.watch. “We’re taking Ryan’s journey to the next level, immersing our audience in a world of ninja-inspired fun and adventure. This kicks off an epic brand experience that will delight the whole family!”

“Creating content for Ryan’s World Ninja Adventures has been such a fun way for my kids to build a deeper connection to my childhood in Japan,” said Shion Kaji, Ryan’s father and CEO of Sunlight Entertainment. “And with the launch of Ninja Ryan on Cameo Kids, now fans will also have the opportunity for personal connections through the customized animated video messages.”