New OTT Service Launched by HBO Nordic & Turner

HBO Nordic and Turner have launched Toonix, a new OTT service offering kids’ and family content on the HBO Nordic website and via select distribution partners in the region.

The new brand, created by Turner EMEA, is meant for 3- to 12-year-old viewers and their families. The service features a combination of children’s series and movies, including popular content from Turner’s Cartoon Network Studios and Warner Bros. Animation, among many others. At launch, Toonix offers more than 2,000 episodes with no additional fees for HBO Nordic subs. All shows are ad-free and fully localized, with offerings in Swedish, Danish, Norwegian and Finnish.

Highlights include The Amazing World of Gumball, Lego Ninjago, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Teen Titans Go!, Scooby-Doo and Tom and Jerry. There are also Shaun the Sheep, Alfie Atkins and My Little Pony, as well as such local hits as Pippi Longstocking, Bamse, Rasmus Klump and The Moomins. A variety of live-action series, like Dance Academy, are available for tweens, and there is a curated movie section for the whole family, including Arthur and the Minimoys and Mr. Magorium’s Wonder Emporium.

Hervé Payan, the CEO of HBO Europe, commented: “Thanks to our cooperation with Turner, we are very pleased that we can now offer our subscribers in Sweden, Denmark, Norway and Finland a brand-new kids’ and family section. HBO Nordic now provides subscribers a complete selection of the best premium content of series and films for the entire family.”

“At Turner we are constantly seeking new ways to engage with our fans, building on our leadership in premium content-creation across kids, news, movies, general entertainment and sports, and expanding our options to curate and distribute our branded content,” added Giorgio Stock, the president of Turner EMEA. “We’re delighted to be partnering with HBO Nordic to start this flagship kids- and family-focused OTT venture, which represents a significant and exciting new milestone in our ability to provide our fans with a trusted, bespoke, rich and immersive user offering.”