New Network Head for Cartoon Network & POGO in South Asia

Abhishek Dutta has been named senior director and network head for kids to oversee Cartoon Network and POGO in South Asia.

Based in Mumbai, Dutta’s responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands. Dutta will be working closely with and under the direction of Leslie Lee, VP of kids content at WarnerMedia Entertainment Networks AsiaPac.

Dutta’s career has included stints at ALT Balaji, Discovery Networks India and, most recently, he was senior kids programming director at Viacom18.

Siddharth Jain, managing director of WarnerMedia Entertainment Networks in South Asia, said: “Abhishek brings with him a strong kids industry experience and I am confident that he will raise the bar of the kids’ portfolio and capitalise on the opportunities that lie ahead of us. I welcome Abhishek to the WarnerMedia family.”

Dutta added, “The kids TV category has become more exciting than ever before. With my new role at the helm of Cartoon Network and POGO in South Asia, I am looking forward to driving the current business through its next phase of growth. This set of brands are not only first movers, but also the most established kids brands in the country.”