New L&M Partnerships for The Powerpuff Girls

Cartoon Network Enterprises has added to the roster of licensees on board the merchandising program for The Powerpuff Girls.

The Powerpuff Girls, which is celebrating its 20th anniversary this year, will see a global rollout of new episodes, events and products that will continue into 2019. Products will become available in the U.S., Latin America, Europe, the Middle East and Africa.

New licensing partnerships in the U.S. for The Powerpuff Girls include a deal with Champion, which will launch a limited-edition collection in fleece and heritage silhouettes for fall 2018. Mondo Tees will introduce a variety of themed pins and high-end prints, while Mattel will have Barbie fashions inspired by The Powerpuff Girls available globally for the holiday season this year.

Licensing partners in Latin America include Havaianas for kids and adults shoes in Brazil starting in July. This month, Cremer will release personal care products in Brazil and Dentro da Historia will introduce books that will be available in the country this month. Amazonia, meanwhile, will put out The Powerpuff Girls-themed coconut water in Brazil.

New and expanding fashion collaborations for The Powerpuff Girls in Europe, the Middle East and Africa (EMEA) include Sabrina Pilewicz (women’s handbags in Poland), Undiz (a direct-to-retail line of nightwear and underwear in multiple territories, including France, Germany, Poland, Spain, Russia and the Middle East) and Textiss (a nightwear and underwear line in France). Additionally, British fashion designer Katie Eary will launch a high-end clothing line available globally this fall and Bizuu will be expanding its existing The Powerpuff Girls collaboration by introducing a new athleisure collection in Poland.

“Fans have been following the adventures of The Powerpuff Girls for 20 years and with these fresh new products, they can continue to showcase their passion for the brand,” said Pete Yoder, the VP of Cartoon Network Enterprises for North America. “All of our partners captured the Powfactor of this enduring brand, and we are thrilled to share this milestone anniversary with them.”