New Licensing Partners for eOne’s PJ Masks

Entertainment One (eOne) is expanding the licensing presence of the hit preschool property PJ Masks in the Asia Pacific and Latin America, with new L&M partners also secured in the U.K. and Australia.

PJ Masks merchandise will start rolling out across the Asia-Pacific region next month, led by the Just Play global master toy line. Medialink has signed on to rep the brand in mainland China, Hong Kong, Taiwan and Southeast Asia. Dianos will manage consumer products in Korea, while Bradford Licensing will handle licensing in India.

Just Play’s master toy line for PJ Masks will also launch throughout Latin America from August 2017 through Bandai in Mexico, DTC in Brazil and Elite in the remaining Latin American territories. Core categories include toys, dress-up, publishing, partyware and back-to-school.

A number of new partners have joined the PJ Masks L&M program in the U.K., with collections set to hit retail this summer. Licensees include VMC for accessories, Amscan for dress-up, MV Sports for wheeled toys, Worlds Apart for homewares, Dreamtex for bedding and bedroom accessories, Spearmark for lighting, Sambro for stationery and Kinnerton for confectionery.

And down in Australia, where PJ Masks merchandise is slated for release in July, new licensing partners include Parragon with publishing, Hunter Products with a CrazArt range and wheeled toys, MJM with games, puzzles and stationery, The Entertainment Store with character appearances, Zak Australia with tableware, Caprice with apparel and Amscan with partyware.

Andrew Carley, the head of global licensing at eOne, said: “The response to PJ Masks around the world has been incredible. The TV series is drawing huge audiences and licensees have been quick to identify the commercial potential of the show’s growing fanbase. We look forward to harnessing the expertise of our local partners in the Asia Pacific and Latin America and expanding our consumer products offering for fans in the U.K. and Australia.”