New Licensing Partners for Grizzy & the Lemmings


HARI has signed a slew of new licensing deals across toys, games, publishing and more for its slapstick comedy Grizzy & the Lemmings.

Hachette Jeunesse will debut Grizzy & the Lemmings story and chapter books in stores in spring/summer 2024. Débâcle Jeux will launch a themed board game in France, Switzerland, Belgium and Luxembourg in selected retailers in stores and online in the second half of the year.

In France, HARI has partnered with kid-friendly glue brand UHU for an exclusive set of six Grizzy & the Lemmings glue sticks that will feature a QR code leading to related activities, competitions and games with prizes and giveaways. The products will be available in 726 Leclerc hypermarket stores across France, with dedicated displays and point-of-sale material. The partnership will run from December 2024 to January 2026.

French toy retailer JouéClub will introduce a dedicated Grizzy & the Lemmings area with a range of toys, gifts, immersive products and point-of-sale displays in Q2/Q3 this year.

Also later this year, Kinepolis theaters in France will deliver exclusive screening events with Grizzy & the Lemmings season four episode premieres, alongside in-theater activities, photo calls, quizzes and giveaways.

HARI has also signed a deal with Société Française des Monnaies for a collection of commemorative medals, medal bars and tokens made in silver and gold for the series. They will be available online from the second quarter of this year.

“With both shows performing brilliantly, we are actively seeking new ways to bring our exciting and hilarious characters to life through creative and high-quality partnerships,” said Corentin Besse, brand manager at HARI. “Partners that can turn our series’ look and feel into real life laughter and optimism.”