New Licensing Partners for Daniel Tiger’s Neighborhood

May 23, 2018 Kristin Brzoznowski

Fred Rogers Productions has expanded its roster of licensing partners for the preschool hit Daniel Tiger’s Neighborhood.

9 Story Media Group’s 9 Story Brands is further expanding the property’s reach across a range of consumer products categories—from ride-on toys and sound books to footwear, health and beauty aids and more. Esquire Footwear will roll out a footwear line, beginning with sandals and sneakers. Ride-ons, including Daniel Tiger’s Trolley Push Car, are coming from BRC Toys.

Children’s sunglasses will be introduced by Babiators, while Amloid Corp. releases a line of construction sets. Bioworld Merchandising will prep a line of backpacks, lunch kits and luggage. Chouette Publishing has books coming in French for Belgium, Canada, France and Switzerland. Crayola has planned for a Crayola Color Wonder “mess free” coloring pad. There are restickable Colorforms activity sets from Kahootz Toys, novelty sunglasses from Sun-Staches, and children’s bath products, lip balm and hair accessories from Townley.

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In addition, Fred Rogers Productions has renewed multiple agreements with top-performing licensees, including Bendon for coloring/activity books and Happy Threads for apparel.

“We are very excited to welcome such an outstanding group of licensees to the ‘Neighborhood,’” said Paul Siefken, the president and CEO of Fred Rogers Productions. “Kids and families have formed a powerful connection with Daniel Tiger, his family and friends over the years, and we are delighted to be working with these top-notch partners to offer even more opportunities for fans to connect with the series in meaningful ways that enrich their everyday lives.”

“Daniel Tiger’s Neighborhood remains a huge hit with kids and families, and we’re delighted to work with more market-leading licensees to further build the brand and give preschoolers new ways to engage with their favorite characters in big and small ways each day,” said Kyra Halperin, the VP of consumer products at 9 Story Brands.