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New Licensing Deals for Pip and Posy


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Magic Light Pictures has scored two new licensing deals for its hit preschool series Pip and Posy, based on the books by Axel Scheffler.

Specialist children’s apparel supplier Blues Group will create a range of Pip and Posy-themed daywear, while Aykroyds and TDP will develop a collection of nightwear, underwear and swimwear. Both ranges are set to launch in spring/summer 2024.

Magic Light Pictures holds the global distribution and merchandising rights to Pip and Posy (excluding publishing). Previous deals were made with Ravensburger (puzzles), Amscan (dress-up and partyware) and Tonies (audio figures).

In addition, Pip and Posy will be joining Channel 5’s preschool strand Milkshake! to bring its special brand of play to the U.K.’s. Parkdean Resorts throughout 2023. Pip and Posy will be a key part of Milkshake! Mornings, a series of live entertainment shows featuring arts and crafts, games, singalongs and dancing, across 40 of Parkdean’s sites.

Aidan Taylor-Gooby, head of licensing at Magic Light Pictures, said, “With the second series due to launch soon, we are delighted to announce these three new Pip and Posy licensees. 2023 promises to be an exciting year as we aim to add further categories to the growing program. These new partners provide fantastic touchpoints for Pip and Posy’s many young fans to interact and engage with these delightful characters away from the screen.”






About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at jstalcup@worldscreen.com.

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