New Licensees for Rainbow Rangers


Genius Brands International has lined up a number of new licensing partners for its preschool brand Rainbow Rangers.

The Bentex Group is on board for Rainbow Rangers apparel, while Jay Franco is working on bedding and home décor. H.E.R. Accessories will be creating new branded accessories. Mattel’s Fisher-Price Toys is already in place as global master toy partner for the brand.

“The marketplace shares our excitement about Rainbow Rangers, especially with the early endorsements of broadcast partner Nickelodeon and our master toy licensee Mattel’s Fisher-Price Toys,” said Stone Newman, Genius Brands’ president of global consumer products, worldwide content sales and marketing. “This bright and colorful series, developed by the best in the business, will delight preschoolers and empower little girls the world over, which is why our licensing program for the brand continues to attract partners like The Bentex Group, H.E.R. Accessories and Jay Franco. We’ve made our list of preferred licensees and will actively pursue agreements, developing a robust global merchandising, licensing and retail program encompassing all key categories to coincide with the series launch.”

Susan Peia, The Bentex Group’s executive VP of licensing, added: “The industry is buzzing about Rainbow Rangers and between the deep roster of talent developing the series and Nickelodeon and Mattel being on board, we had to learn more. Once we saw Rainbow Rangers and met the creators, it was simply a matter of where do we sign as we knew and know that this will be the next big thing in girls’ character apparel. We cannot wait to shout Ride Rangers Ride and now we can!”

H.E.R. Accessories’ president and CEO, Hymie Anteby, commented: “We’re proud to be associated with Genius Brands’ exciting new preschool brand and are thrilled to translate the colorful, fun designs of the heroines of Rainbow Rangers to an array of age-appropriate fashion accessories.”

Jay Franco’s VP of sales, Joe A. Franco, added: “We’re thrilled to have the opportunity to be involved with this new property at its inception, especially with Rainbow Rangers’ level of pedigree and partnerships. We’re very much looking forward to consumers’ response to both the program and its licensed product offerings. The idea of creating so many looks and environments, giving girls the opportunity to turn their bedroom into Kaliedascopia or their favorite Rangers’ room, is very exciting to us at Jay Franco.”