New Licensees for Genius Brands’ Rainbow Rangers


Genius Brands International has lined up a number of additional licensing partners for the girl-skewing animated preschool series Rainbow Rangers, which recently debuted on Nick Jr.

The new licensees are Cra-Z-Art for crafts and activities; Esquire Footwear for shoes and footwear; Integrity Vitamins for chewable, all-natural, vegan gummy vitamins; and Townley Girl for cosmetics and health/beauty merchandise. They join more than 25 L&M partners on board for the property’s 2019 retail program launch in the U.S.

“We are thrilled with the response from licensees who are clamoring to be associated with this fresh, colorful and exciting new preschool brand,” said Lloyd Mintz, Genius Brands’ senior VP of global licensing. “There is already an amazing consumer awareness for the brand, heightened by the premiere on Nick Jr., of course. And once the licensing program launches at retail outlets throughout the country—starting in back-to-school 2019 with over 300 product SKUs coming to the marketplace—we fully anticipate Rainbow Rangers will be among the top ‘must have’ consumer products for children of all ages throughout next year.”