New Licensee & Product Launches for Wild Kratts

NEW YORK: The Kratt Brothers Company has added to the roster of licensees for its animated and live-action kids’ series Wild Kratts, while current partners are expanding their product lines.

The Kratt Brothers Company has appointed apparel manufacturer Isaac Morris Limited as its newest licensing partner. Meanwhile, master toy licensee Wicked Cool Toys, along with Pressman Toy (games and puzzles), Random House Children’s Books (books), PBS Distribution (DVDs), PBS Kids (apps) and InCharacter (costumes) are all due to introduce new Wild Kratts offerings this year, further expanding the brand’s licensing program.

This spring, Kmart and Fred Meyer stores will showcase a debut selection of printed T-shirts, hoodies and bottoms from Isaac Morris, while Wicked Cool Toys will add to its product range this year with new action figure sets and role-play items that complement the Wild Kratts Creature Power Suits. Pressman Toy is adding two more games, Wild Kratts Pop’N’Race Game and Wild Kratts Make A Match, as well as a 100-piece puzzle.

Random House Children’s Books will expand its initial library of four Step into Reading titles to 12 books in a variety of formats, including a new Wild Kratts Little Golden Book, titled Wild in Africa!, as well as a selection of deluxe 8×8 books with stickers.

PBS Distribution has two new DVDs planned for release later this year, bringing the total number of Wild Kratts titles to 13. Wild Kratts content is also featured on two compilation DVDs. Both will be available exclusively via a major national retailer in March. In addition, PBS Kids is targeting younger age groups with its newest app, Wild Kratts Baby Buddies, focusing on animal care for the 3- to 8-year-old set. Also this year, InCharacter will add Florida Panther costumes to its line.

“We’re thrilled with the success of our initial lineup at retail and are looking forward to expanding into so many different categories this year with a terrific selection of new products that provides Wild Kratts fans everywhere with more ways to play with, learn from, and be a part of the brand,” said Chris Kratt, creator, producer and co-star of the series and co-founder of the Kratt Brothers Company. “We’re very happy to welcome Isaac Morris to the Wild Kratts team, as we continue to work with each of our licensing partners to create offerings that answer the call of kids’ natural fascination with animals, so they can act out their own imaginative adventures whenever and wherever they go.”

Wild Kratts is produced by the Kratt Brothers Company and 9 Story Media Group. The series airs in more than 180 countries and is available in 18 languages. New sponsors for the show include L’il Critters gummy vitamins and Curious World, an online early-learning activity platform. Season three of Wild Kratts is now available on Netflix in the U.S., with subsequent seasons to be made available soon. Additionally, the Wild Kratts stage show, “Wild Kratts Live!,” is set to travel to 45 different markets in 2016.