Apparel Licensee On Board for Dinosaur Roar!

LONDON: Nurture Rights has inked an exclusive deal with global parenting retailer Mothercare for an apparel line inspired by the popular preschool brand Dinosaur Roar!

Mothercare will release Dinosaur Roar!-themed nightwear, outerwear, footwear and underwear, as well as toys and gifting items. Nurture has also signed agreements with such apparel companies as Blues Clothing, Aykroyds, William Lamb and Roy Lowe to produce the collection for Mothercare. The partnership will launch with a toddler apparel range spanning nightwear, outerwear and accessories in 100 stores and online. The collection, designed by Stephen Cole, is slated to hit retail in July. It includes t-shirts, sweats, pajamas, onesies, slippers and more. Dinosaur Roar!, created by Paul and Henrietta Stickland, is endorsed by the Natural History Museum. All products will carry the NHM logo.

Peter Curtis, the chief creative officer for Nurture Rights, remarked: “This partnership with Mothercare is a very exciting opportunity for Dinosaur Roar! We are committed to developing high quality, imaginative products and this partnership will see a fantastic new clothing and general merchandise range with one of the best loved retailers in the U.K. The Dinosaur Roar!/Mothercare collaboration is a perfect pairing, and with the Natural History Museum on board we’re guaranteeing something new and exclusive for parents of preschoolers over the coming year.”

Barbara Robinson, the head of licensing and character for the Mothercare group, added: “We are very pleased to extend our program of featuring premium licensed character properties to include Dinosaur Roar! It will absolutely resonate with our customers, complementing our other ranges, whilst offering a point of difference. With the evergreen appeal of dinosaurs for both boys and girls, the summer holiday period is the perfect time to launch this vibrant and exciting property.”