New Dinosaur Roar! Apparel Range Set for the U.K.

LONDON: Nurture Rights has struck a deal with U.K. fashion retailer M&Co for a line of children’s apparel for the Dinosaur Roar! preschool brand.

The collection will feature a wide range of clothing, including nightwear, daywear and accessories. The range will be available in 240-plus M&Co stores across the U.K. that stock childrenswear, as well as online from February 2017. A variety of other Dinosaur Roar! merchandise will be available alongside the clothing range in store and will be available online.

Dinosaur Roar! is endorsed by the Natural History Museum, and all products will carry the NHM logo.

“We are delighted to have teamed up with M&Co for a new Dinosaur Roar! childrenswear collection,” said Nick Barrington, the managing director for Nurture Rights. “M&Co is one of the best-loved retailers in the U.K. and is a perfect partner to offer young children and their parents a range of clothing that celebrates this much-loved brand.”

Julia Redman, M&Co’s head of buying for kids, mens, Kylie and home, said, “Having seen success with our ranges of Natural History Museum branded clothing for older boys, we are delighted to be able to offer Dinosaur Roar! to our younger customers. We aim to bring to life ROAR and his friends, in a colorful and exciting range of clothing, incorporating comfort, practicality and fun graphics from the much-loved book.”