New Collection of Donkey Hodie Products


Fred Rogers Productions and Licensing Street have secured deals with brands in various categories for products based on the series Donkey Hodie.

The debut Donkey Hodie collection will include sleepwear from Komar, T-shirts and apparel from Mad Engine and costumes and role-play items from Rubies. It is set to launch this fall.

In addition, master toy partner Jada Toys will introduce a range of Donkey Hodie toys, including feature plush. Toys and additional character plush are expected later this year.

“Consumer demand for Donkey Hodie products has been high since the series debut, and we’re excited to welcome these best-in-class licensees to the Donkey Hodie family,” said Matt Shiels, VP of business and legal affairs at Fred Rogers Productions. “They are sure to help extend the whimsical and huggable world of Donkey Hodie so children can create their own imaginative series-themed adventures.”

Donkey Hodie is a winner with kids and families,” said Jason Korfine, partner at Licensing Street. “Just like viewers who are drawn to the series, licensees have been eager to join in, too, and we’re delighted to be working with Komar, Mad Engine and Rubies to offer new series-inspired products for fans everywhere.”