New Broadcaster & Toys for PJ Masks in Taiwan

Entertainment One’s (eOne) hit preschool series PJ Masks has premiered on Yoyo TV in Taiwan, with a new toy line slated to hit retail in the country this fall.

PJ Masks made its debut this month on Eastern Broadcasting’s Yoyo TV cable channel in Taiwan. The show now airs daily on the country’s leading kids’ network. Also in Taiwan, Pro & Pacific signed on to distribute the PJ Masks products from global master toy partner Just Play, with the first items launching exclusively at Toys”R”Us stores in late September. Additional merchandise will begin rolling out next year.

Andrew Carley, the head of global licensing at eOne, commented: “With its core values of adventure, teamwork and friendship, PJ Masks is striking a chord with young fans all around the world. We’re delighted to be expanding the brand’s presence in Asia with the added exposure of Yoyo TV and introduction of toys into the Taiwanese market this year.”