New Broadcast, L&M Partners for American Greetings IP

American Greetings Entertainment (AGE) has tied up with new TV and L&M partners across EMEA for the hit brands Madballs and Care Bears, which is celebrating its 35th anniversary.

New broadcast deals include Netflix renewing 26 half-hours of Care Bears: Welcome to Care-a-Lot for global streaming; KiKA in Germany signing on for 12 half-hours of Care Bears & Cousins starting in 2018 as a companion to Welcome to Care-a-Lot; and Jetsen Huashi Wangju China licensing Welcome to Care-a-Lot, Adventures in Care-a-Lot and Care Bears & Cousins.

New Care Bears L&M partners include Bulldog Licensing in the U.K. and Eire; Sagoo in France, Belgium, the Netherlands and Luxembourg; Mediogen in Israel; and TEAM! Licensing in Germany. For Madballs, there is Sagoo in France, Belgium, the Netherlands and Luxembourg; Rocket Licensing in the U.K. and Eire; Starbright Licensing in Italy; and Wild Pumpkin in Australia.

In addition, AGE’s new original series of 15 animated Madballs shorts is slated to premiere on POP-TV in the U.K. later this month.