Nelvana’s Mysticons Kicks Off Online Presence

Nelvana has launched a YouTube channel and social media pages for its original animated action series Mysticons ahead of the show’s broadcast premiere next month.

Social media pages on Facebook, Twitter and Instagram are now live, with a website set to roll out soon. Mysticons’ online presence is part of a larger social- and digital-media content strategy involving more than 80 pieces of short-form original content supporting the brand. These include introductions to stories and settings in the Mysticons world, DIY videos and additional live-action content that will be available throughout the season.

Web games and an adventure role-playing app-based game will also launch this fall. Fans can watch a sneak preview of Mysticons online before the official TV premiere on Nickelodeon in the U.S. and on Corus’ YTV network in Canada in August. The first season consists of 40 episodes. Mysticons tells the story of four girls from different walks of life who are transformed into legendary warriors.

“The way young audiences consume entertainment has evolved greatly and Nelvana is committed to producing engaging content that strengthens fans’ connections with our brands on the platforms they frequent,” said Pam Westman, the head of Nelvana Enterprises. “Mysticons itself is a genre-defining series, and our content strategy to support the brand delivers a myriad of digital and interactive elements meant to immerse fans in the Mysticons world beyond the television screen.”