Nelvana Becomes Shopkins’ EMEA Master Agent

TORONTO: Corus Entertainment’s Nelvana has been named master agent for Moose Toys’s popular kids’ brand Shopkins across Europe, the Middle East and Africa (EMEA), excluding the U.K. and Ireland.

Nelvana will continue to expand the globally successful property, which features miniature grocery-themed collectibles for females aged 5 to 10, into additional consumer products categories. The company has appointed a number of sub-agents for the brand, including License Connection in Benelux, 20Too Licensing in the Middle East, Lizenzwerft in Germany, PopCorn in Portugal, and Planeta Junior in Spain, Italy, Greece, Turkey, Poland, Croatia, the Czech Republic, Hungary, Romania, Slovakia and Slovenia.

Nelvana and its EMEA agents have already inked several new licensing agreements for Shopkins. In France, deals were made with Canal Toys for stationary products, ATM for seasonal and outdoor bags, and Prime for charms. The company also finalized a pan-European agreement with BonBon Buddies for confectionary, and Ravensburger for 2D and 3D puzzles.

In Benelux, a consumer products program was secured with Van der Erve for apparel, Vadobag for back-to-school bags, Canenco for stationary items, and Boti for electronic games. In the Middle East, deals were made with First Kid for backpacks products, wallets and stationary items, and Toy Triangle for plush. Germany’s Paxos signed on for back-to-school bags and backpacks, pencil cases and wallets. And in Greece, partnerships have been forged with Ioannidis for apparel, and GIM for back-to-school bags, stationary and gifts.

“We’re very excited to expand our partnership with Moose Toys to bring the phenomenal success of Shopkins to even more kids and families throughout the EMEA,” said Antoine Erligmann, co-head of Nelvana Enterprises. “We look forward to bringing the standout property to new heights and helping to make it a classic for generations to come.”

“Nelvana has proven to be a great partner for Shopkins and we’re thrilled to expand our relationship to cover more territories across the EMEA,” added Moose Toys’s business manager, Dianne Bellchambers. “With Nelvana heading the Shopkins EMEA team, we are excited about deepening our relationship with fans everywhere.”