Nelvana Scores Raft of Partnerships for Care Bears Anniversary

In honor of Care Bears’ 40th anniversary, Nelvana and Cloudco Entertainment, owner of the brand, have partnered with numerous companies to bring limited-edition items to retailers across Canada.

The companies are collaborating with iHalo Krunch, Bunners Bakeshop, Eva’s Original Chimneys, SQUISH Candies, Retrokid and Peace Collective. Nelvana and Peace Collective will also hold a live Care Bears event in Toronto on June 25 to celebrate the collection launch and on June 26 at Pride Toronto.

iHalo Krunch, Bunners Bakeshop, Eva’s Original Chimneys and SQUISH Candies will offer Care Bears-inspired versions of their food products. iHalo Krunch and Bunners Bakeshop products will be available at all Toronto storefronts, while Eva’s Original Chimneys items will be offered at the Bloor Street, Port Credit, Square One, Newfoundland and Nova Scotia locations. SQUISH Candies’ Care Bears-themed candy will be available through its website across Canada.

Peace Collective and Retrokid will both offer limited-edition Care Bears apparel, available online.

“We’re honored to pay homage to 40 incredible years of the Care Bears and to provide opportunities for the devoted fan base in Canada to join in on celebrating this landmark anniversary,” said Mellany Masterson, head of Nelvana Enterprises. “The enthusiasm and excitement from so many well-known Canadian companies to develop unique Care Bears-themed products and experiences speaks to the power of the nostalgic franchise and how much the brand’s values of sharing, caring and togetherness resonates with fans both young and old.”

“The Care Bears have always felt at home in Canada, and we are thrilled to have so many exciting collaborations lined up as we celebrate our 40th anniversary this year,” said Cristina Villegas, VP of licensing for North America at Cloudco Entertainment. “The opportunity to bring sharing and caring to our fans in real life as well is always a treat, and we look forward to seeing these partnerships come to life.”