More Licensees On Board Powerpuff Girls L&M in U.K.


Cartoon Network EMEA has expanded the licensing program for its reboot of The Powerpuff Girls, signing several new partners, including Hachette.

Hachette is now the master publishing partner for the U.K. and will introduce a range of paperback series fiction, guidebooks and sticker activity formats starting in May. In addition, ZAK will launch lunchware products in the back-to-school category. Kinnerton signed on to develop confectionery products that will hit shelves from Easter 2018.

These new partners join a range of licensees that are already on board The Powerpuff Girls U.K. licensing program, including Bioworld Europe (adult apparel), Blueprint Collections (stationery), Blues Clothing (girls daywear), Branded Clothing International (nightwear and underwear), C&M Licensing (nightwear and underwear), Corsair Toiletries (toiletries), Drew Pearson International (headwear and accessories), Forbidden Planet (gifts and accessories), Imagine8 (jewelry), JFS Manchester (ladies’ fashion bags), Poplar Linens (bedding), Posh Paws (bags), Roy Lowe and Sons (socks), Smith & Brooks (girls’ daywear), The Janger (clothing hangers and athletic wear) and William Lamb (footwear). Spin Master is the global toy partner.

Graham Saltmarsh, the director of licensing for the U.K. and Nordics at Cartoon Network Enterprises EMEA, said, “It’s thrilling to see the U.K. licensing industry displaying such confidence in the revival of The Powerpuff Girls, as the signing of these new best-in-class licensees demonstrates. What’s more, we’re delighted to be working with partners who share our enthusiasm for injecting the girls’ market with genuine newness and bringing brands that both empower and entertain to girls across the country.”