More Collectible Figurines for Oggy & the Cockroaches


PARIS: Xilam has launched a third wave of collectible figurines with Italy’s Gedis Newsstand for its flagship brand Oggy & the Cockroaches.

The deal with Gedis was originally established in 2016, and to date two waves of 3D collectible figurines have been sold in Italy. The third wave of figurines, produced by Grani Partners for Gedis, introduces Oggy Rollinz, a new 3D item, and offers 20 different SKUs.

The new range is being supported by a TV campaign across Italy and is part of a collaborative partnership between Xilam, Gedis, Grani Partners, the Oggy broadcast networks and licensing agent Discovery.

Tiziana Barbuto, the senior licensing manager at Discovery Italy, commented, “We are delighted to be working with a partner as motivated as Gedis and look forward to sharing further success with the new release of Oggy Rollinz and other figurines in the near future.”

Marie-Laure Marchand, the senior VP of global licensing at Xilam, added, “Gedis is a wonderful partner for us to work with; they have now released three waves of high-quality 3D figurines and are already working on further fun and innovative items that will suit perfectly the brand attributes. This is a great Oggy licensing success story and I trust that Italian kids will continue to enjoy playing with the characters.”