More Broadcasters & Licensees for Rainbow’s Regal Academy

LONDON: Rainbow has secured additional licensees and broadcasters, including Nickelodeon, for its animated series Regal Academy.

Nickelodeon channels worldwide will start airing the new series. The show will also air on RAI in Italy beginning later next year, and additional broadcast deals are expected to be revealed soon, following last week’s MIPCOM.

In the licensing realm, Justbridge Entertainment has signed a DVD distribution deal, and Italian publisher Fabbri Editori is developing a range of Regal Academy titles such as storybooks and activity and novelty formats. Procos has signed a multi-territory agreement to cover the party-ware category.

To further promote the show, Rainbow has teamed up with luxury shoe brand Loriblu, using designer heels to push Regal Academy at various events, including MIPJunior and BLE, where, this week, guests have the chance to win shoes as part of a Cinderella-themed competition.

“We are excited about Regal Academy’s huge potential,” said Joanne Lee, the COO of Rainbow Group. “We have worked for more than five years to ensure the highest quality animation and, with Nickelodeon as our distribution partner, we are confident it will delight children around the world!”

Regal Academy follows the adventures of Rose Cinderella, a normal girl who suddenly finds herself in the world of fairy tales when she discovers that Cinderella is her grandmother.