Moon and Me Expands Australian L&M

9 Story Brands has secured a raft of new Australian licensees for Sutikki and Foundling Bird’s preschool series Moon and Me from creator Andrew Davenport (Teletubbies, In the Night Garden).

Following the series’ launch on ABC Australia in June 2019, Scholastic Australia released two Moon and Me books in November 2019, one titled The Little Seed and the other Moon Baby Sticker Book, with five more titles planned for 2020. Additional partners include Hunter Products (toys, puzzles and wood), Kinnerton (confectionary), Redan Publishing (magazines) and Minor Entertainment (live shows). 9 Story has appointed Merchantwise as the licensing and marketing agency for the territory.

Moon and Me made its global television premiere on BBC’s CBeebies in the U.K. in early February 2019, and more than 40 consumer product licensees have already been secured by Sutikki, including Hasbro (global master toy) and Scholastic (global master publishing). Created by Davenport and produced by Davenport’s Foundling Bird and Sutikki, Moon and Me is inspired by tales of toys that come to life when nobody’s looking. The series explores how the characters demonstrate kindness, empathy and consideration to each other.

9 Story Distribution International oversees global distribution of the series (excluding the U.S., U.K. and China), while 9 Story Brands manages global merchandising rights (excluding the U.K. and China).