Mondo TV to Rep Feisty Pets L&M in Italy & Iberia


Surge Licensing has appointed Mondo TV as the licensing sub-agent for the entertainment and toy brand Feisty Pets in Italy and Iberia.

Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed. Jazwares serves as the property’s global master toy partner, while Scholastic is the master English-language publisher. Mondo plans to launch a lifestyle-based consumer products program for Feisty Pets, marking the first time the company is handling licensing for a non-TV-led brand.

Matteo Corradi, the CEO of Mondo TV, remarked: “For the first time we are approaching the licensing industry with a strong brand not linked to a TV series. This is a new way for our company to do business and we are happy to start working with Surge Licensing on Feisty Pets, as it is proving to be the toy IP model of the future. Feisty Pets’ success is truly remarkable and Mondo looks forward to building out an exciting licensing campaign in the coming months.”

“We are thrilled to welcome Mondo TV to the Feisty Pets family,” noted Elan Freedman, the VP of Surge Licensing. “Mondo’s licensing team is best-in-class and has the perfect amount of Feisty-ness to steward and lead the brand in Italy and Iberia.”

Corradi added: “In just a year, the Feisty Films YouTube series’ global viewership skyrocketed and has already surpassed 100,000,000 views. This, coupled with robust retail support for the feature plush and collectible plastic figures with massive distribution in our markets, proves it is now time to expand licensed products among all categories in Italy and Iberia.”