MIPTV to Host Future of Kids TV Summit

MIPTV has outlined plans for its Future of Kids TV Summit and a new networking lounge to welcome the kids’ industry, located in the all-new “Le Boulevard Hall” in the Palais des Festivals.

Staged on the second day of MIPTV, April 18, the 2023 edition of the Future of Kids TV Summit will delve into the future-scape of Generation Alpha. Attendees will have their own Kids Lounge for networking as part of the new MIPTV business-focused format.

The program will focus on understanding the DNA of Generation Alpha before moving to the challenges and opportunities these provide, with CSO of the full-service kids’ agency KidsKnowBest, Peter Robinson, acting as MC throughout the day.

Thought leader and cartographer Evan Shapiro will headline the analysis section, in addition to his appearance in the main MIPTV program. The Evan Shapiro Maps Out The Future of Kids TV session will focus on consumption patterns, commercial models and editorial trends. Generation Alpha’s behaviors and how they interact and identify will be further examined by McCrindle’s Ashley Fell, while Adam Woodgate from international audience agency Dubit will take a deep dive into their choice of media.

The future-facing section will be led by the session How To Engage Kids & Monetise Content in the New Era featuring Nicolas Eglau, managing director (EMEA and Asia Pacific) of Moonbug Entertainment (CoComelon, Blippi and Little Baby Bum), and Jesse Cleverly, founder and creative director of Wildseed Studios. Steve Crombie, CEO of social video growth specialists Totem, will host a masterclass on adapting business models for the next generation of social platforms. Virginia Mouseler, CEO of The WIT, will present a special session on What’s Fresh in the Kids & Tweens Space.

“MIPTV is the next stop this April in the kids’ calendar after Kidscreen,” said MIPTV Director Lucy Smith. “We’ve got big plans, starting first with the future-facing summit and a dedicated Kids Lounge in the heart of the exhibition giving quick access to the major international companies present on the show floor. I couldn’t be more thrilled by the response from the kids’ community of distributors, buyers and producers all present in Cannes this April.”