MIPTV Spotlight: Sesame Workshop

CANNES: Kids can learn and play alongside Elmo, Big Bird, Cookie Monster and the rest of the gang in Sesame Street.

“They encourage kids to become smarter, stronger and kinder,” says Risa Greenbaum, the assistant VP of international media business for Europe at Sesame Workshop.

In addition, Elmo’s World is back with an updated look and feel. “Elmo learns about preschool-relevant topics through live-action films, interactive game sections, chalk-drawn characters and, of course, help from his special friend, Mr. Noodle,” says Greenbaum.

The Furchester Hotel also features Elmo, along with his cousin Phoebe and her parents. Together, they run an almost world-class hotel. Greenbaum says, “In the U.K., season three of The Furchester Hotel has launched on CBeebies, and it’s being picked up by major broadcasters around the world.”

She adds: “We focus on a core cast, meaningful story lines and an unwavering commitment to our educational mission.”