MIPTV Spotlight: Hasbro Studios


CANNES: Hasbro Studios heads to MIPTV with returning episodes of some of the company’s most successful properties, among them Transformers Robots in Disguise, My Little Pony: Friendship is Magic and My Little Pony: Equestria Girls.

“All three have established passionate fan bases thanks to their memorable characters and original storytelling,” says Stephen Davis, the company’s executive VP and chief content officer. “I think the key for all three of these properties is that they’re telling universally appealing stories with themes that kids (and adults!) around the world can relate to. Whether it’s the emphasis on leadership and teamwork in Transformers or friendship and acceptance in My Little Pony, buyers know that these characters and stories resonate with viewers.”

Davis adds: “Hasbro is home to some of the most beloved brands in the world, and the studio’s strategy is to use those brands as inspiration for telling engaging and creative stories across every platform.”