MIPJunior Spotlight: Toei Animation

CANNES: Created by Akira Toriyama and Toei Animation, Dragon Ball Super originated in Japan and is now available for international buyers.

In the series, Goku and his friends have been living peaceful lives, but at Bulma’s birthday celebration, Beerus, the God of Destruction, threatens the peace on Earth. Goku must rely on his friends to help him become the legendary Super Saiyan God.

Toei Animation is also showcasing Digimon Universe App Monsters, about undiscovered beings called Appli Monsters (a.k.a. Appmons) that lurk within smartphone apps, and One Piece, about Monkey D. Luffy, who dreams of finding the treasure that Pirate King Gold Roger hid somewhere on the Grand Line.

“These programs appeal to global buyers as famous brands and references for Japanese animation,” says Ryuji Kochi, the president of Toei Animation Europe. “We are seeking the best TV and video partners to complete the existing rollout of each title in order to target kids worldwide.”