MIPJunior Spotlight: pocket.watch


pocket.watch is a new studio serving Generation Alpha that is digital-first, with titles in its catalog like Ryan’s Mystery Playdate featuring the YouTube phenomenon known from Ryan ToysReview.

“We are showing how there is a bridge from the digital-first world to the traditional linear and SVOD worlds,” says Stone Newman, chief revenue officer. “Our first success here is with Ryan, where we introduced the global consumer-products brand Ryan’s World, making it the fastest-growing new preschool brand in the market.”

“The show as is or the format easily translate across all borders and give buyers the opportunity to participate in the success of YouTube content with something built for broadcast,” Newman adds.

Further highlights include HobbyKids Adventures, inspired by the YouTube creator channel HobbyKidsTV, and Bigby.

“The fast evolution with digital-first brands dominating the kids’ business is here; partner with pocket.watch to make that transition easy, exciting, fun and successful,” says Newman.