MIPJunior Spotlight: Genius Brands International


CANNES: Rob Minkoff (The Lion King) and Shane Morris (Frozen) are part of the all-star creative team behind Rainbow Rangers, which Genius Brands International (GBI) is debuting to international buyers in Cannes.

“We have identified a hole in the market for preschool content that targets girls with empowering messages, and we believe we are creating a truly unique property,” says Stone Newman, the company’s president of global consumer products, worldwide content sales and marketing. “With Rob Minkoff and Shane Morris behind the wheel, we know we have something special that will appeal to girls all over the world.”

Also on the company’s MIPCOM slate are Llama Llama, a book-based preschool program featuring Jennifer Garner, and SpacePOP, a music-driven tween series that launched on YouTube over the summer.

“We want to work with the best partners in the business and produce the highest quality of entertainment and products for children that are in line with our mission to deliver ‘content with a purpose,’” Newman adds.