MIPCOM Spotlight: HappyKids

HappyKids, powered by Future Today, is a leading streaming service housing some of the most popular and established children’s programming brands.

“Whether you’re a content creator and producer or an advertiser, you need to know about the distribution and engagement opportunities we can provide,” says Vikrant Mathur, co-founder of Future Today.

HappyKids is a free, ad-supported platform providing safe and appropriate content for kids ages 0 to 12, with exclusive and original, co-produced content from brands such as CoComelon, LEGO, Mattel, My Little Pony, Transformers and more. HappyKids has also added top kid favorites such as Angelina Ballerina, Transformers Prime and Rescue Bots, Ricky Zoom, Geronimo Stilton and many more.

In total, HappyKids features over 60,000 kids’ and family-friendly movies, TV shows and videos—“more premium kids’ and family content than any other player in the market,” says Mathur.

Mathur adds: “You want your content in front of our audience or you want our audience expertise to support your productions. First, kids’ content like ours provides advertisers with an unparalleled conduit to connect with the entire family. Earlier this year, HappyKids announced results from a study on the rise of family co-viewing among audiences who stream HappyKids content. The study polled hundreds of U.S. parents and found that co-viewing of HappyKids has increased substantially, with 94 percent of parents saying that they co-view more content in the last year.

“Secondly, the value of HappyKids’ viewership and demographic is unmatched,” continues Mathur. “HappyKids’ co-viewing audience, for example, is highly sought after. The parents who watch our programming with their kids are younger, wealthier and diverse, with a median age of 33. Meanwhile, nearly 60 percent have a household income of over $100,000.”

Mathur adds: “There is no other streamer that offers the co-viewing, viewership and demographic combination that we do.”