Millimages Lands Publishing Deal for Molang

Millimages has signed a worldwide publishing deal, excluding Japan and Korea, with Penguin Random House for a new line of Molang activity books.

The partnership will unfold through a three-year publishing range. The initial publishing schedule includes a coloring book releasing in July, a second in October and a third in February 2027.

“We’re absolutely delighted to be partnering with Millimages to grow Molang’s publishing program,” said Rianna Mezzullo, editorial director for Penguin Random House. “Having seen the brand’s irresistible charm and joyful, cozy aesthetic resonate so strongly across social platforms and GIPHY, we knew Molang was the perfect character to align with. We are excited to bring Molang’s unmistakable charm to fans and retailers around the world.”

“We are delighted to partner with Penguin Random House to further expand our publishing program globally,” commented Alexandra Algard-Mikanowski, commercial director at Millimages. “This collaboration reinforces Molang’s positioning in the market, with a dedicated range of activity and coloring books, a growing trending segment in young adults.”

Jean-Philippe Randisi, director of bRAND-WARD, and the U.K. licensing agent for Molang, added, “A growing number of major licensing partners are helping us turn Molang into a top global franchise for all ages. Penguin Random House’s Molang books will bring calm and wellness to fans around the world.”