Mattel’s Richard Dickson to Deliver Licensing Expo Keynote

Richard Dickson, president and COO of Mattel, and Roz Nowicki, the company’s head of global consumer products and franchise marketing, will deliver a keynote address at Licensing Expo Virtual next month.

Dickson and Nowicki will speak on day three of the event, which runs from August 24 to 26, participating in a fireside chat titled Mattel and Living its Brand Purpose.

The keynote will focus on how Mattel is introducing purpose-driven products from its portfolio of brands. “We are proud to represent Mattel at the upcoming Licensing Expo Virtual event this August and speak to a topic that is foundational to our business: delivering purpose-driven products that help shape how children perceive, engage with, and someday, influence the world around them,” Dickson said. “Licensing is a powerful tool that enables us to build brand stories and reach a global audience—Roz and I could not be more excited to share our learnings that attendees can incorporate into their work.”

“Year after year, Mattel is an industry leader in delivering new products that not only excite consumers but bring characters and stories to life in a meaningful way,” added Anna Knight, VP of licensing at Informa Markets. “We are thrilled to announce that Richard and Roz will impart learnings from their work that spans a full range of toy and entertainment brands across categories.”