Mattel Ups Krista Berger

Mattel has promoted Krista Berger to senior VP of Barbie and head of dolls.

In her new role, Berger will lead product and brand marketing for Mattel’s dolls category globally. Berger’s career at Mattel began in the dolls division, and she most recently served as VP for American Girl marketing, partnerships, content development and sales.

When Mattel acquired Mega Brands in 2014, Berger served as a key member of the integration team. She is highly active in the Women of Mattel ERG, serving as president from 2020-2022 and current executive sponsor.

“I am delighted to announce Krista Berger’s well-deserved promotion to senior VP of Barbie and head of dolls,” said Lisa McKnight, executive VP and chief brand officer at Mattel. “Krista’s stellar, 15-year journey with Mattel reflects her unwavering commitment and invaluable contributions to the company. I have had the privilege of working closely with Krista for years, and her promotion is a testament to her dedication, strategic vision and exceptional leadership. I look forward to seeing Krista excel in her new role and continue to elevate our dolls category to new heights.”

“Having the opportunity to develop products and experiences that allow children to see themselves reflected in the world is a tremendous honor,” added Berger. “In collaboration with my exceptional team, leadership across Mattel and our external partners, I look forward to advancing Mattel’s iconic portfolio of beloved brands for years to come.”