Mattel Television Taps Disney Channel Alum Adam Bonnett

Adam Bonnett, a 21-year Disney Channel veteran, has been named executive producer at Mattel Television.

Bonnett will be responsible for global episodic content development and production for live action and animation based on the company’s iconic brands. Most recently, Bonnett led original programming at Disney Channels Worldwide, where he oversaw all live-action development and current original series and movies for Disney Channel, as well as multiplatform programming, casting and talent relations.

In his new role, Bonnett will report to Richard Dickson, Mattel’s president and COO. “Adam is an extraordinarily talented executive with a proven track record of developing high-quality TV content that captures the imagination of kids worldwide,” said Dickson. “Adding his expertise is another important step as we build out our franchise management capabilities in order to maximize the potential of our brands across a variety of channels and consumer touchpoints.”

“Mattel owns one of the world’s greatest portfolios of brands, each with unique characters, storylines and built-in emotional connections with children, creating amazing potential for storytelling,” said Bonnett. “I’m excited to work with Richard and the talented team to play in Mattel’s incredible toybox and bring its universal brands to life.”